Swipe Advertising has introduced technology to allow users of mobile devices to swipe away ads instead of trying to close an ad with the tiny X. They have also introduced Swipe thru to access ads. No more accidental clicks. The Swipe technology won the Adweek Project Issac Award in 2013 in the digital category. http://www.isaacawards.com/winners/2013/digital/
Robert Manoff, CEO credits the animated explainer video for helping communicate how his technology can benefit users and advertisers. We can't take credit for the technology but we do take pride is seeing our customers succeeding and using our videos to help them spread the word.